In a December 2017 post, I observed that “misuse of the term ‘MVP’ frequently creates confusion and distraction” when launching new products, services, and business models. It’s worth taking a look at some of the causes of confusion, and why this confusion is destructive.
Everybody understands the concept of “minimum;” the troubles arise from what we mean by “viable” and “product.” For fun, I looked up the words using Microsoft’s Smart Lookup function and also the dictionary in my MacBook (they must be using the same source as their definitions were identical). I found: