Innovation Acceleration Group Blog

Posts by

Mark Searle


Why You Should Ditch Your VP (at Least for a While)

In a December 2017 post, I observed that “misuse of the term ‘MVP’ frequently creates confusion and distraction” when launching new products, services, and business models. It’s worth taking a look at some of the causes of confusion, and why this confusion is destructive.


Everybody understands the concept of “minimum;” the troubles arise from what we mean by “viable” and “product.” For fun, I looked up the words using Microsoft’s Smart Lookup function and also the dictionary in my MacBook (they must be using the same source as their definitions were identical). I found:

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“MVP?” Your Name is “MUD”

In business launch processes, the “Minimum Viable Product” or MVP concept is powerful and useful. Unfortunately, misuse of the term “MVP” frequently creates confusion and distraction, wasting time and energy; these negative effects even hinder some projects’ forward progress or contribute to projects failing. To help solve this misuse problem, and the resulting confusion, I am introducing the concept of the “Minimum Useful Demo” or “MUD” in my programs.

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To Build a Bridge, Seek the Truth

On July 26th, 2017, I spoke on a panel in San Francisco called "Innovation Bridge: Technology, Startups and Europe’s Connection to Silicon Valley."

The Bay Area Economic Foundation organized the event.  I suspect they invited me because I was once CEO of a venture-backed European startup that moved its headquarters to Silicon Valley, and now I lead and teach innovation and entrepreneurship accelerators that span the globe.  

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