Innovation Acceleration Group Blog

Posts by

Andre Marquis


Does Your Innovation Process Assume You (Or Your Bosses...) Can Pick Winners?

The Bad News

You can't pick winners. The data from investing is overwhelming:
  • 12% of venture capital funds outperformed the market.(1)
  • 7% of angel investments account for 75% of returns.(2)
  • 0.6% of 2,100 actively managed US equity funds tracked between 1975 and 2006 outperformed the market. (That is, none….)(3)
The data from product development is just as bad:
  • 87% of university patent licensing offices lose money.(4)
  • The probability in the US of a pharmaceutical progressing from the first Phase 1 clinical trial to FDA approval is <10%.(5)
  • Of the 1,900 new CPG brands that hit retail shelves across the U.S in 2011 almost 70% accrued less than $7.5 million in year-one sales (aka lost money).(6)
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